$3.00
Keep your drink cold and your hand dry!
$2.00
The original Icon Logo... printed on clear mylar.
$45.95
Tired of the awkward board-carry shuffle? Board Buddy is your new best friend for getting your stick to the water. Whether you're tackling a hike to a hidden break, battling gusty conditions, or just need a better grip on longer walks, this clever little tool transforms board transport from a wrestling match into smooth sailing. Perfect for anyone who's ever wished their arms were just a bit longer—or their board a bit lighter to hold.
Board Buddy is a simple and easy-to-use surfboard carrier that gives you a firm grip on your board. Made of tough, durable ABS plastic, Board Buddy slides right onto the rail of your board when you’re headed for the surf. It's a surfboard carrying device for a longboard or shortboard. Taking a shortboard and a longboard to the beach? Board Buddy makes carrying two boards easy. Board Buddy comes in handy on long walks, steep trails, and windy days. Perfect for kids, women and men who need more reach to carry wide longboards. Surfer parents, now there's no excuse for your kids (or spouse) not to carry their own board.
Board Buddy is better for your body, too. It gets the surfboard off your head and off your hip. You only need one hand to carry your board. Board Buddy also keeps the wax out of your hair and on your board. Board Buddy was created by Darrell Lang, a longboarder since 1961 (still at it), and shortboarder Scott Sisserson. They understand the hassles of carrying a surfboard for long distances to the beach, and so they came up with this ingenious little gadget that makes carrying your board a breeze.
$12.00
Search no further for the perfect reef set up for your next Indo trip. Well, this one you can’t really surf, but it will inspire you to surf, so keep searching for the perfect reef set up, but make sure you have the Boat Trip ring for inspiration!
$3.00
$29.95
This wide-brim hat offers amazing protection from the sun. Named for the classic style worn by Australian military, this is one of the longest-running hat designs we offer. Also known as a bucket hat, slouch hat, and boonie hat.
$2.00
$21.95 $21.99
$4.00
Drew’s art is light hearted, cheery, and uniquely his own. Each sticker is hand drawn and watercolored- distinguishing himself from other computer illustrated stickers.
$4.00
Drew’s art is light hearted, cheery, and uniquely his own. Each sticker is hand drawn and watercolored- distinguishing himself from other computer illustrated stickers.
$4.00
Drew’s art is light hearted, cheery, and uniquely his own. Each sticker is hand drawn and watercolored- distinguishing himself from other computer illustrated stickers.
$10.95
Ready... set... SMASH! Have some real beach fun with this paddle game.
$19.95
– Sold OutHold an edge like never before. Allows dropknee and standup riders to put more torque into their bottom turns. You can even customize the size and shape of the skegs using a sharp knife (at your own risk).
This set of two skegs/fins comes with 4 screws for the bottom of your bodyboard. Screws are made of flexible, durable plastic. To install, you only need to punch four holes through your board and pop the screws through to connect with the skegs on the bottom.
$3.00
Keep your drink cold and your hand dry!
$64.95
The original Icon logo on the original Independent sweatshirt! What a team!
$3.00
The original Icon logo... this is the design that made us who we are today!
$3.00
$2.00
$2.00
$2.00
$2.00
$2.00
$1.00
$2.00
$1.00
$24.95
Our most well-known logo outside of the Icon, the Circle Logo has long been a fan favorite. You'll find it here on our most popular tee with a true to size fit and durable yet comfortable 100% cotton body. Each color has it's own coordinating logo colorway.
$24.95
$3.00
$74.95
Experience the fins trusted by the world's elite watermen and waterwomen. DaFin Swim Fins deliver the perfect sweet spot where comfort meets raw power, letting you glide through water with effortless control. Endorsed by the Hawaiian Lifeguard Association and United States Lifesaving Association, these fins are built for serious aquatic performance. Whether you're paddling out, training hard, or just having a blast in the water, DaFin keeps you moving like a pro.
$80.95
– Sold OutRock the M.C. Amber colorway—Mark Cunningham's signature look inspired by his legendary career as a lifeguard and world champion bodysurfer. This exclusive design features a translucent amber foot pocket with zero color additives and 10% extra softness for maximum comfort. Trusted by elite watermen and waterwomen worldwide, DaFin delivers that unbeatable combo of cushioned comfort and explosive power. Backed by the Hawaiian Lifeguard Association and United States Lifesaving Association, these fins are your ticket to pro-level performance whether you're surfing, training, or just living your best water life.
$80.95
– Sold OutMeet the DaFiN Pro Signature Swim Fins Brian Keaulana—crafted by a true ocean legend. Brian Keaulana brings his expertise as an ocean safety specialist, big-wave charger, and tandem surfing champion to every pair. The signature limu design pays homage to Hawaii's seaweed, a beautiful reminder of our deep bond with the sea. Wear fins designed by someone who lives and breathes the ocean.
$80.95
– Sold OutDive into the action with the DaFiN Pro Signature Swim Fins WSL—a partnership that's making waves for good. Born from a collaboration with the World Surf League, these fins celebrate the unsung heroes keeping surfers safe. Every purchase sends a splash of support to the water patrol crews who keep WSL tours running smoothly. Ride with purpose and style.
$80.95
– Sold OutLegendary surf photographer Zak Noyle brings his iconic vision to these DaFin Pro signature fins. A true champion of ocean safety, Zak channels his passion for the surf community by directing all royalties from these fins straight to the North Shore Lifeguard Association—because the heroes who watch over our waves deserve the support.
$35.00
$4.00
$30.00
– Sold Out
$45.00
$47.00
Dakine was founded on designing a better surf leash. The Kaimana surf leash builds on Dakine's surf leash legacy with increased durability, comfort and performance. Designed for surfing peaks up to a couple feet overhead, it uses 1/4-inch (6.5mm) Dura-Cord that's refined for reduced drag without compromising on strength. The low-profile ankle cuff conforms to the shape of your ankle for a zero-distraction fit.
$42.00
When the swell picks up, it's time for the Kainui surf leash. Designed with double overhead to triple overhead surf in mind, the Kainui builds on Dakine's surf leash heritage. This 5/16-inch (8mm) urethane Dura-Cord leash features a beefy 2-inch molded neoprene ankle cuff and a wide 1.5-inch detachable railsaver. The Kainui surf leash is offered in 6-, 7- and 8-foot lengths.
$33.00
Since 1979, Dakine has created trusted surf leashes to keep your board safe. The Kainui Team is optimized for surfing waves up to two feet overhead. The highest quality 1/4-inch (6.5mm) urethane Dura-Cord keeps you connected to your board with minimal drag, while the neoprene cuff offers molded comfort for your ankle. Choose your length: 6-, 7-, or 8-foot.
$30.00
$2.00
$39.95
For the surfer who rides a longboard in waves of all sizes, our Longboard Ankle leash will keep you sliding in waves up to a couple feet overhead. Best used for longboards, this leash gives plenty of room to cross-step your board and boasts an ultra-durable, ¼-inch (6.5-millimeter) urethane Dura-Cord that keeps you connected to your board in style. Made for surfers who prefer the attachment cuff on their ankle, it features molded ankle cuff padding with a hydrophobic exterior for a comfortable fit.
$41.95
– Sold OutLet your inner hot-dogger shine with our 10-foot Longboard Calf leash, designed for surfers who prefer to have the attachment cuff secured around their calf to allow freedom for fancy footwork. Best used for longboards of up to 10 feet in length, this leash gives plenty of room to cross-step your board and boasts an ultra-strong, ¼-inch (6.5-millimeter) urethane Dura-Cord that keeps you connected to your board in style. The molded calf cuff features comfortable padding with a hydrophobic exterior for added durability.
$30.00
$30.00
Molded end small wave competition leash.
$34.95
$3.00
– Sold Out
